Jason Backe, the master colorist, began his career educating stylists, salon owners and managers for Aveda. Today, Jason guides and motivates his own staff and his technique centers on natural looking hair color, though he enjoys creating bold or even punk color for clients who so desire. “Whether I’m simply enhancing what my client has, or completely changing the color, I pay attention to the smallest details, sometimes even fooling them into believing it’s their natural color.”